Yahoo and google search [differences]

Recently yahoo has announced that they are introducing an advertising programme in collaboration with Google through which advertisers can pay per click. Advertisers can set there budget by using this method in which they can afford the required number of visitors per day.

Sites like www.googlehomebusiness.com have released e-books, tutorials and short courses in response to this opportunity. Short courses includes the guide lines which are very helpful to those who want to advertise their site by using pay per click search engine programmes from yahoo and google search.

The process of setting up online campaigns, focusing on the right market and writing effective ads are also illustrated inn these courses. During the last five years 8 large search engines have been sharing the search engine field equally, but unfortunately “the bigger they are, the harder they fall”. Many of the big search engines failed in performing and the whole filed is left for the 2 big guns of search engine field i.e. google and yahoo, small budget visitors have got a lot of opportunities by this situation.

According to Donny an author of selling online beyond e-bay, for proper advertising online, some specialized techniques and methods are needed. Most of the site owners simply throw away their advertising budget on ineffective campaigns as they know that the barrier of entry is very low.

Majority of the users rely on yahoo and google search engine as they know that the results are being fed up by the larger search engines and therefore sophistication has grown in the search engine users.

Studies have shown that 90% of the search engine market is controlled by google and yahoo. With more advanced features and faster indexing, yahoo has responded by updating its search engine but google is leading yahoo in the search engine market by 10 market points.

Now yahoo and google can index a website with in couple of weeks if not days but in past it took a month for yahoo and google to index a website. Due to competition between yahoo and google, many website owners with small internet marketing budget entered the market place faster without spending excessive amount on advertising.